Live Thursday, October 22 · 5 PM Eastern
Recorded if you can't make it.One Letter a Week That Grows Your List and Sells What You Offer
You already know you should be sending a newsletter.
You've probably known it for a while. Maybe you've even started one. Then a busy week hit, the AI draft came back sounding like a corporate memo, and you spent Sunday night trying to fix something you were embarrassed to send. So you didn't.
On Thursday, we fix that. You'll set up the same system I use to write my letter every week, install it on the AI you already use, and leave with your first letter drafted and a week of social posts built from it.
Not a lecture. We build it together.
Why one letter a week?
Most people start with social. They post when they remember, try to be everywhere, and hope it adds up to an audience.
It usually doesn't. Social posts are good at getting attention. They're bad at building trust, because nobody gets to know how you think in 150 words.
The letter does that. It's where you do the real thinking once a week. Then the social posts come from it, and they send the right people back to your list. When you have something to sell, the people reading already know why it matters.
That's the flywheel:
- A useful letter
- posts built from it
- new subscribers
- the next letter
- a relevant offer
When I started this letter, I got to 418 subscribers and $28,697 in revenue in six weeks. That was my result from one stretch of time, not a forecast for yours. But it's why I care more about who's on the list than how big it is.
Here's what you get
- 01
The live build day
Thursday, October 22 at 5 PM Eastern. You build alongside me: your brain, your systems, your first letter. Ask questions while you're stuck instead of three weeks later. Can't make it live? It's recorded, and you can follow along on your own time.
- 02
Your business brain
This is why your AI won't sound like a robot.
Your brain is a folder of six plain-text files: how you write, who you serve, what you sell, your stories, your best published work and your positioning. An interview builds them with you. Every system reads that folder before it writes a word.
So you stop re-explaining your business in every prompt. No prompt packs, no drift. You own the files, and they work with whatever AI comes next.
- 03
Content OS
This is the part that writes.
You start with an idea and talk it through. Content OS turns that conversation into a newsletter in your voice, then builds a week of posts from it, each one written for the platform it's going on. Facebook gets the long post. LinkedIn gets its own version. It never publishes anything on its own. You read it, fix what's off, and send it.
It runs on Claude Code, Codex, Hermes, Gemini CLI or Grok Build. If you already use one of those, that's where it goes.
- 04
Creative OS
This is the part that makes your graphics.
Newsletter hero images, social graphics and thumbnails in your colors and fonts. The AI draws the image and code sets the words, so your headline is spelled right and a copy change doesn't mean starting over. Image generation runs through your own fal.ai account, and you see the cost before anything is made.
- 05
My content frameworks
Every long-form and social framework I use, with how to pick the right one for the idea in front of you. These are the structures behind the letter you just read. You'll keep using them after Thursday.
Plus, at no extra cost:
- Install walkthroughs for each supported agent, so you're not guessing at setup.
- The full recording yours to rewatch.
Why “repurposing” never worked for you
For 15 years I ran a business that made a ridiculous amount of content. Workshops, webinars, live events. We paid a team over $10,000 a month to repurpose it.
One three-day event turned into more than $50,000 of clips, blog posts and videos. They did worse than the Facebook lives I shot in my car.
You can't chop a 45-minute talk into clips and expect them to work. Each platform needs content built for it. That's what Content OS does with your letter. It builds each post from the idea, not from scraps of the draft.
What it's worth, and what it costs
I've charged $5,000 a seat to teach copywriting in a live workshop. A cheap copywriter wants two grand for one sales letter.
My guarantee: publish your first letter
Come to the workshop or watch the recording. Use what you get to publish your first letter and a week of posts. If you haven't within 30 days, ask for a refund and you'll get your $197 back.
I'm not promising a number of subscribers or sales. I'm promising you'll have the system running and your first letter out the door.
Who this is for
You have something to sell, a small list or following, and you're done with AI that sounds like everybody else. You don't need to be technical. If you can follow along on a call and copy and paste, you can do this.
If you're looking for a magic button that posts for you while you sleep, this isn't it. You still decide what goes out under your name.
See you Thursday,
Tim Erway
$100M+ in sales · 24 years · still allergic to bullshit
“His upsell offer formula alone has made us millions.”
P.S. Can't make Thursday at 5 Eastern? Buy anyway. The workshop is recorded, the systems are yours, and the guarantee still applies. You just miss asking me questions live.
P.P.S. Your letter builds the trust. Revenue OS writes the offer and the sales copy it leads to. If you want both, check the box before you pay.